2008-02-28

Lakeport Brewery launches Lakeport Ale

HAMILTON, ON, Feb. 28 /CNW/ - Lakeport Breweries is proud to add Lakeport
Ale to its line-up of value-priced, quality beers including Lakeport Pilsener,
Lakeport Honey Lager, Lakeport Red, Lakeport Light, Lakeport Strong and
Lakeport Ice.
"Adding an ale to our family of beers was really inspired by our loyal
Lakeport drinkers. They asked us to create a great tasting beer and we are
proud to deliver great tasting Lakeport Ale at a fair price," says Tom Rolfe,
Lakeport Brand Manager.
Lakeport Ale was developed for beer lovers who prefer a smooth, clean and
highly drinkable brew. It's noted for its balanced hop aroma and crisp taste
and will be available in market leader position of 24 bottles for $24.
"We continue to be grateful to our loyal drinkers, for their support over
the years and we owe our entire success to Ontario beer drinkers continuing to
enjoy our great beers at fair prices," Glen Fobes, Brewmaster, Lakeport
Brewing. "Lakeport pioneered the value beer segment and with our drinkers
continued support we will continue to bring them more great tasting brews."
Lakeport Ale is now available at The Beer Store and LCBO Agency/Combo
stores across Ontario in the 24 bottles for $24 format as well as in both
6-can and 6-bottle packs.

About Lakeport Brewing

Lakeport Brewing is an Ontario-based brewery focused on producing
value-priced quality beer for the Ontario take-home market.

For further information: Julija Hunter, Labatt Breweries of Canada,
(416) 361-5206 (office), julija.hunter@labatt.com